Events

Don't be scared, you know you want to join us! If you've stumbled on this page, you are already a good candidate to attend one of our unique GRHUG events, because we know you're already interested in HubSpot!

We don't bite, we promise.

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Upcoming Events  

 

Another Great HUG Event coming this September, 2017

Speaker: TBD

Date: TBD

Don't worry, snacks or yummy food of some kind will be served. 

 

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Past Events 

SEO Best Practices and New Updates

Speaker: Kevin Dean

May 10 2016, 11:30 pm - 1:00 pm: Area Agency on Aging of Western Michigan, 3215 Eaglecrest Drive NE Grand Rapids, MI 49525 

We've all heard about SEO and how important it is to get your business to rank high on search engines.  But are you following the best practices?  We'll talk about what you should be doing to ensure you climb the Google rankings as well as the new updates that are currently available.

We'll cover:

  • SEO overview
  • SEO best practices
  • Brief PPC Update
  • What are “related topics”? 
  • “Related topics” keyword integration
  • Upcoming Google updates

 

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Customer Love, Delighting and Creating Brand Advocates.

 

Speaker: Kevin J. Dean 

 

October 15 2015, 5:00 pm - 7:30 pm :: The Right Place, 125 Ottawa Avenue NW #450 Grand Rapids MI 49503

 

Once you've closed a customer, you're job isn't done.  You want to make sure your customer is always happy so that they become an advocate for your product or service.  We'll talk about some ways to delight your customers so that not only will they come back for more, their friends, family, co-workers and even strangers will come see what you're all about.

 

 

 

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The Fundamentals of Lead Generation

 

Speaker: Kevin J. Dean w/ Guest Speaker Tom Schwab from Goodbye Crutches

 

April 2, 8:30 am - 10:00 am :: Area Agency on Aging of Western Michigan, 3215 Eaglecrest Drive NE Grand Rapids, MI 49525

 

Learn how to optimize your website so that it becomes a lead generation machine!  We'll talk about the importance of blogging, landing pages, calls to action and more that will ensure your website is functioning at it's best to get you qualified leads, and eventually, customers.  Tom Shwab will talk about his success with Hubspot and how he grew his website traffic by 520% and increased his sales by 138%.  See more of Tom's story here.

 

 

 



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Generating Demand & Attracting Visitors

Speaker: Kevin J. Dean w/ special guest speaker February 5, 5:30 pm - 7:00 pm :: Manobyte Office, 4820 Cascade Rd SE Grand Rapids MI 49546

It's the basic concept that drives inbound marketing success, taking the leads you are gaining through the HubSpot tools and producing real customers from the information. Digital Strategist and ManoByte Founder, Kevin Dean, will discuss how to accomplish true inbound success utilizing the inbound process and methodology. 

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MOFU Marketing: Improving conversion rates through email marketing and automation

 

Speaker: Angela O'Dowd, Channel Marketing Manager at Hubspot

 

July 29 2015, 12:30 pm - 2:00 pm: Area Agency on Aging of Western Michigan, 3215 Eaglecrest Drive NE Grand Rapids, MI 49525

 

Learn some best practices for converting strangers to leads, and nurturing those leads so that you can turn them into customers.  We'll talk about workflows, personalization, segmentation, marketing automation and much more. 

 

 

 

 

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Everyone needs a H.U.G.

HUGs are comprised of everyday professionals who are interested in inbound marketing and HubSpot. GR Hug is comprised of customers, inbound professionals and information-seekers who meet up to learn more about the inbound marketing process using HubSpot.

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